The mainstream marketing community generally continues to ignore the African American community when it comes to efforts to tap into their buying power.

How do we FLIP this situation? We at are eager to here your opinion. Please share your comments below.

A recent Nielson Company study showed that the “African American population is an economic force to be reckoned with, with a projected buying power of $1.3 trillion by 2017.”

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K-Town Alumni

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