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The mainstream marketing community generally continues to ignore the African American community when it comes to efforts to tap into their buying power.

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How do we FLIP this situation? We at irise1.com are eager to here your opinion. Please share your comments below.

A recent Nielson Company study showed that the “African American population is an economic force to be reckoned with, with a projected buying power of $1.3 trillion by 2017.”

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